Treat Private Tutoring As a Business: Not A Hobby!
Mark Devlin 
To become a successful private tutor you must treat private tutoring as a business not a hobby.
Can You Make a Living as a Tutor? How Treat Private Tutoring As a Business: Not A Hobby!
Today, I'd like to discuss something that I believe is of utmost importance and is a common sentiment among us private tutors at some point in our careers. It's the feeling that we're not quite cut out for the business side of things. We tend to shy away from the art of selling because it makes us uncomfortable, almost as if we're compromising our values.
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We're driven by our passion and a desire to help our students harness our knowledge. However, the harsh reality is that simply relying on passion won't suffice. If we approach tutoring solely from the perspective of our love for the subject, we might find ourselves struggling financially. This, in turn, could lead to us having to seek alternative non-tutoring jobs to make ends meet.
As we toil away in unrelated roles, we often daydream about what we truly want to do — imparting knowledge and making a difference in the lives of our students. But, as it stands, we cannot escape the fact that we must embrace the business mindset, albeit reluctantly.
Let's delve into this further.
It's safe to say that most of us, as tutors, have an aversion to becoming salespeople. The whole idea feels distasteful and unseemly. I've been in your shoes; it was no different for me when I began teaching.
Due to this aversion, I initially undervalued myself and offered my tutoring services at rates far below what they were worth. It felt as though asking for money was somehow impure or greedy.
The same pattern emerged with other tutors when we started the Moxie Experience, which trains aspiring tutors. In fact it's one of the first things that tutors are trained on so they understand their real value and how to charge accordingly without it feeling uncomfortable.
When I started tutoring I set the initial pricing quite low, considering the immense value it provided. I thought that I needed to undercut every other tutor because I lacked experience. However, such pricing was unsustainable in the long run. It undermines the whole industry and does a disservice to you, the tutor, as well as your students. It is the wrong approach. It was only through the help of business mentors that I managed to strike a balance and reevaluate my approach.
I'm sharing these insights today because I understand that many of you might find yourselves in a similar situation. If you feel hesitant about charging for your services due to your passion for teaching, it's time to reconsider.
Take a moment to contemplate what you're truly offering your students. You've spent years honing your skills and accumulating knowledge. You've invested in resources and equipment. This expertise and experience are what your students are seeking. And ultimately they want a result.
Your students aspire to become proficient in their chosen field, just as you did. They want to pass their exam, show mastery of your chosen subject, gain entry to that next school, etc. You can get them to that goal, and that's an incredible gift.
So, if you're holding back from marketing your services or setting appropriate fees because it feels unnatural or greedy, remember the value you bring to your students' lives.
By overcoming your reservations about the business side of tutoring, you allow yourself to reach your audience, students who yearn for the expertise and guidance you can offer. Don't let self-doubt prevent you from sharing the gift of knowledge with those who seek it.
Consider this: your passion and dedication have the power to transform the lives of your students. Embrace the business aspect as a means to share this transformation with more individuals.
If you're ready to take that first step towards building a thriving tutoring business, check out our free "Private Tutor Masterclass" to learn the big 3 secrets that every tutor needs to know to succeed.
